"For more than three decades, she has helped keep Apple focused on serving customers and enriching lives." "Deirdre understands the qualities and strengths of our team better than anyone," said Cook. Many of the Apple stores include plenty of greenery, as seen in the Cotai Centre Macau It is suggested she will merge her existing role with Ahrendts' to manage the company's 70,000 retail employees and lead the retail strategy. O'Brien, who currently heads Apple's human resources, will take on the position of senior vice president of Retail + People, reporting directly to Cook. "I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time." O'Brien to become senior vice president of Retail + People "I feel there is no better time to pass the baton to Deirdre, one of Apple's strongest executives," she said. In the Chicago shop for example, an upper level includes tiered seating for the public to relax, and an open-plan lower floor.Īhrendts' described O'Brien as a natural successor. The company also established the Today at Apple programme of free in-store educational sessions delivered by specialists, with spaces designed to deliver these accordingly. Related story Fountains jet water over entrance to Foster + Partners' sunken Apple Store in Milan Many feature open spaces and large amounts of trees, and are located prominently in cities – like Paris' Champs-Élysées and New York's Grand Central Station. New spaces followed a "town square" concept, which aimed to create thriving public spaces for the local community. The company opened a slew of Foster + Partners-designed international flagships and shops under her direction. Today, the company operates 506 physical retail stores on five continents, as online stores that serve 35 regions.Īhrendts reinvented Apple Stores as "town squares"Īhrendts' projects have involved an expansion into Asia, with new shops in Kyoto, Macau, and Thailand's first Apple store. Ahrendts' innovations included reimagining stores, such as the Chicago flagship, as community hubsĪhrendts, 58, left her position as CEO of British fashion house Burberry to join the Silicon Valley company in 2014, where she was placed in charge of revamping its stores. "She has been a positive, transformative force, both for Apple's stores and the communities they serve," added CEO Tim Cook. "Through the teams' collective efforts, retail has never been stronger or better positioned to make an even greater contribution for Apple." "The last five years have been the most stimulating, challenging and fulfilling of my career," said Ahrendts in a statement.
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